Simplify is an initiative that promotes using technology to streamline the grantmaking process. Its first effort focuses on automatically populating standard fields of grant applications. Branding and messaging for the initiative focused on the goal of making things easier for all parties. The new system became Simplify, with the tagline Less process. More purpose.The video explains that foundations should support Simplify because it streamlines the grant application process so nonprofits have more time to advance their missions.