Food Influencer
Kikkoman is a well-established, trusted brand but was looking to modernize it’s consumer presence beyond Asian cuisine. In the monthly newsletter “K,” custom recipes with tips and education articles on how to use Kikkoman products helped consumers see the product in a new light. Every month Emily art directed the recipe photoshoots with leading photographers in the San Francisco area. The Ultimate Grill Man competition also brought a new audience during promotion with major league baseball games and encouraged home chefs to experiment with new flavors.
